OPERATIONAL STRATEGIES

Successful gaming operations in today's competitive landscape requires a strict adherence to proven management strategies. The cornerstones of our foundation are:

Higher Player Reinvestment Strategy. Management's key strategy in building the customer database and player loyalty is by consistently offering gaming machines that offer higher payouts than our competitors.

Superior Service and Quality Food & Beverage. Management is committed to spending significant time, budget, and resources to providing world-class customer service and a variety of quality dining options.

A Unique Gaming Experience for the Local and Tourist Customer Base. Our gaming floor layouts have clean site lines and they are easily navigable. Our interior designs and signage packages generate a stimulating, high energy environment for our gaming customers.

Continually Leverage the Expertise of our Management Team. Success starts and ends with our employees. We strive to continually draw upon their talents by recognizing their history of achieving high EBITDA margins in the gaming industry.

Build Customer Loyalty. The Company implements a tiered frequent players program, which allows the Company to identify and incent its customers. It's by understanding our guest's visitation patterns, point redemption selections, and preferences in game types, that management is able to design personalized offers which effectively and efficiently communicate to guests that they are valued, recognized, and important. The style of personalization fosters brand loyalty, encourages repeat visitation, and assures a greater share of the market's casino visits while minimizing overspending on marketing.

Rotate Black, Inc.
932 Spring Street
Suite 201
Petoskey, MI 49770
231-347-0777

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